Our Philosophy-groundstone

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Our Philosophy-groundstone 2018-03-06T15:13:58+00:00

GroundStone’s mission is to promote and develop sustainable, eco-friendly spaces and communities, nurturing the ability to Create. Live. Prosper.

We are dedicated to creating sustainable, eco-conscious urban, boutique, and suburban communities. By understanding the history, character, and strengths of each community, GroundStone implements their social mission approach to community development, resulting in a demand-driven, organic community development plan which nurtures a sustainable and vibrant neighborhood energy. By paying close mind to the triple bottom line — a concept of three pillars that focuses on People, Planet, Profits — we are able to cultivate community’s that flourish for generations.

Enjoying the resort-style pool at the Bay Colony condominium community in Juno Beach.


Building For The Future.

Society is constantly evolving. This evolution directly influences the types of communities and spaces where people want to create, live, and prosper. How we respond to these changes plays a vital role in shaping a sustainable future for the world. Several areas greatly impacting the marketplace are: changing consumer demographics, emerging technologies and the mobile workplace, and environmental sustainability. Each contributes to the growing market demand for a new and innovative approach to our built environment.

Consumer demographics in homeownership.

Consumer Demographics:

Various changes in consumer demographics are resulting in a significant shift in the consumer preference of where and how people choose to live and work. A result is an ever-increasing migration towards a more connective lifestyle within mid-urban and small city downtowns, creating a market opportunity within these “Boutique Neighborhoods” for the newly created “Creative Class”. This return to a more connective lifestyle within a vibrant, mixed-use neighborhood setting provides this authentic experience centered on quality of life issues.

Impact of technology on housing trends.

Technology and the Mobile Workplace:

Changes in the way people work and live are creating a demand for a new and innovative approach to the built environment. Technology has enabled the workplace to be more flexible and mobile. This creates a demand for the workplace to be closely connected with where people live. People desire to work on a more human scale, interact with others, share ideas and balance their professional and personal life. These desires are creating a demand for a new, innovative approach to work and living space.

Eco-friendly construction and environmentally sustainable development.

Environmental Sustainability:

The marketplace as a whole, is primed to take the turn to environmentally sustainable redevelopment by reusing and retrofitting existing architecture within the communities, and redirect focus to our neighborhoods generating an atmosphere that utilizes technologies to create a more unified and social living environment.


Improving Community And Sustainability Through Sustainable Building And Living.

Our project approach is centered on a social mission of improving community and sustainability through sustainable building and living, leveraging social media and technology, and respecting and abiding by the triple bottom line. This is all accomplished through an organic approach rather than an authoritative, “We will tell you what you want” mentality.

It is apparent that the current approach to real estate and the built environment is not sustainable. The current trend of suburban sprawl cannot be continued indefinitely. Through a combination of redeveloping our underutilized “Boutique Neighborhoods” and a more diverse development approach in our suburban communities, we have the opportunity to move in a new direction. Attributes these communities have such as: location, existing infrastructure, higher density, proximity to transit, attractive public space, and planning on a more human scale, can be utilized to recreate these neighborhoods as an example of sustainable, environmentally-friendly communities where people can create, live, and prosper.

With sustainable redevelopment in mind, GroundStone focuses on improving communities and caters to the needs of the surrounding residents. But when the construction is done, the job is not. It is just beginning.

A luxurious custom home built by GroundStone Inc.

• We build to meet community needs, not for the sake of building
• We believe strongly in blending educational components to our projects
• We support the cultural arts in our projects
• We incorporate a triple bottom line approach (people, planet, profit) in all of our ventures

Our mission requires special attention to detail. We assess each market on an individual basis, looking at their unique makeup and characteristics. This approach results in a blend of single and multi-family residential, commercial, retail, public space, and civic structures, all working together in an organic and harmonic community atmosphere.


GroundStone nurtures a purpose and energy, creating the demand for community development.

GroundStone’s social mission combines technologies and social elements such as Internet, social media, Crowdsourcing, Placemaking, and community outreach. Creating this purpose and energy results in a demand for innovative buildings, spaces and community programs. The end result is a more sustainable, organic approach to community development.

GroundStone understands the success of a development is not only measured by profits but also by how it improves the lives of those living in the community. Our philosophy fosters a true working public and private partnership, thus ensuring developmental and social success.

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